Pitcher Replacement Filters
Pitcher filters are brand-specific: Brita Standard and Elite filters fit most Brita pitchers, PUR filters fit PUR pitchers and dispensers, and ZeroWater filters fit ZeroWater units. Choose by what each filter is certified to reduce and the cost per gallon over its rated life.
Compare before you buy
- Certified contaminants: check each filter's performance data sheet, since standard and premium filters differ.
- Filter life: Brita Standard is about 40 gallons and Elite about 120 gallons. ZeroWater life depends on your TDS.
- Cost per gallon: price per filter divided by rated gallons.
- Multi-packs: different retailers packs often bring the cost down.
- Counterfeits: very low-priced brand filters from unknown sellers may be fake. Buy from authorized sources.
- Prep: soak or flush new filters as directed.
Compare the pitchers themselves in Brita Water Filter Pitchers and ZeroWater Pitchers, or warehouse packs in Costco Water Filter Replacements.
FAQs
How often should I replace my pitcher filter?
Follow the rated gallons: Brita Standard filters are rated for about 40 gallons, roughly 2 months, and Brita Elite for about 120 gallons, roughly 6 months. ZeroWater filters should be replaced when the TDS meter reads 006. PUR filters vary by type; check the package.
Can I use a different brand filter in my pitcher?
Generally no. Pitcher filters are designed for their own brand's reservoirs, and third-party filters made to fit may not seal properly or carry the same certifications. Some third-party filters are certified, so if you choose one, check its own certification listing for the contaminants you care about.
How can I tell if a water filter is counterfeit?
Warning signs include prices far below normal, sellers without brand authorization, packaging with spelling errors or missing certification marks, and filters that fit poorly. Buy from the brand, authorized retailers or Costco, and check that the NSF or WQA mark matches the listing for that model.